Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.
What is Ubex about?
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.
What is the value proposition
The project creates value to the ecosystem in several ways. Firstly, by allowing all participants to contribute to the development of the Ubex AI and neural network by engaging in training of the AI core for rewards. Secondly, the UBEX Token is augmented by the Buyback function, which will reduce the amount of UBEX Tokens available in free circulation, thus decreasing their available market supply, and proportionally increasing their market price. Thirdly, the Ubex platform is scalable and will allow for the addition of various applications that will facilitate the operations of its participants.